Grief for a pet is real grief. Tending acknowledges that together with you.

A private companion for pet loss, built on grief research. No account, no ads, and your words never leave your phone.

Coming to iPhone and Android, late November 2026
See how it worksFor vets and pet aftercare teams
For ages 16 and over.
why Tending exists

Losing a pet can hurt as much as losing a person. Most people are expected to carry it quietly.

1 in 5

people who had lost both a pet and a person said the pet’s death was the more distressing of the two.

Hyland, PLOS ONE, 2026
3 in 4

owners who had a pet put to sleep said they mourned privately. Fewer than 1 in 100 joined a support group.

Park and Royal, Veterinary Sciences, 2020
58%

of UK pet owners say losing a pet is comparable to losing a family member. Bereavement leave for a pet is still rare.

Survey commissioned by Itch, 2021, 2,026 UK adults

When people say “it was just a pet”, the grief doesn’t get smaller. It gets quieter. Tending gives it room: a private place to write, to understand what you’re feeling, and to carry the love forward, at your own pace.

the first few minutes

What opening Tending feels like

1
“Losing someone you love is a real loss. What you’re feeling is real too.”

A single line, with nothing else on the screen.

2
What happened?

Four plain options, from a decision to put them to sleep to a loss you can see coming. No wrong answer.

3
“What you write here stays on your device.”

A privacy promise before anything is asked of you.

4
Straight into your first prompt

No sign-up, no email, no waiting. Just a gentle place to start.

how Tending helps

Built differently, on purpose

Private by design

No account, no ads, and nothing sold, ever. What you write stays on your phone, and you can export or delete it whenever you choose.

Built on grief research

The guidance draws on named frameworks from bereavement research, not vague wellness language. See the research.

Starts from what happened

A decision to put them to sleep, a sudden loss, illness or old age, or a loss you can see coming. Each path is written for that experience.

Help is one tap away

A quiet Need support button sits on every screen, with grounding, a safety plan you write yourself, and crisis lines. Always free.

the research behind it

Five ideas from bereavement research

Disenfranchised griefWhy some losses get minimised, and why yours is still real.
The dual process modelMoving between facing the loss and rebuilding daily life.
Cognitive restructuringFor guilt loops like “did I do it too soon, or too late?”
Continuing bondsA relationship doesn’t have to end because a life did.
Safety planningThe basis for the plan you write while calm, ready for harder moments.

See the research and sources

Free to begin. One unlock, never a subscription.

Start for free. A single purchase of USD 9.99 unlocks the rest of the guided path, handled by Apple or Google. Need support, your safety plan and your memory space are always free.

See what’s free

More kinds of loss are coming

Tending is being built one kind of loss at a time, carefully.

We’re taking the time to build each of these carefully. If you know someone going through one, telling them Tending exists helps us build it sooner.

Tending is not a crisis service. If you are thinking about ending your life or you are in danger, please contact your local emergency number or a crisis line now.

Find a crisis line